The power of one

Conservation issues can be difficult to communicate to general audiences. All too often stories about the environment are depressing. They can feel overwhelming in their scope or even dull given the slow, incremental pace of change. This makes it all too easy for people to turn away, click to a different page, or ignore the topics altogether. But there are ways that writers and conservation practitioners can help people pay attention to what’s happening in our world. It’s often best to show these stories, not just tell them, and single out a key character to give audiences “a way in” to a larger, more complex topic. Drawing on examples from his travels around the world reporting on environmental stories, Ken Weiss will share a journalist’s view on how to tell stories that engage audiences and make them care.