THE ROLE OF AQUARIA IN INFLUENCING VISITOR ATTITUDES AND BEHAVIOUR
Judy Mann
South African Association for Marine Biological Research (SAAMBR), uShaka Marine World

 

Abstract:

The fundamental role of a public aquarium is to act as a powerful centre for conservation through focussed research, practical conservation and effective education. However, given the current state of environmental degradation, there is strong need to go beyond simply creating an awareness of animals and conservation needs. Aquariums, with their unique ability to generate strong emotional bonds between people and marine animals, must inspire people to think about their actions and behave in a more environmentally responsible manner. Internationally there is a growing body of research that uses social science tools to understand the concerns, knowledge, motivations and decision making processes of visitors. Much of the research focuses on measuring the impact of a visit to a zoo or aquarium on a visitor’s conservation knowledge and subsequent behaviour. In an effort to improve our impact on visitors, SAAMBR has recently embarked on an ambitious Visitor Studies Research Programme. This paper will present the preliminary results of this project.

 

Presentation Topic
THE ROLE OF AQUARIA IN INFLUENCING VISITOR ATTITUDES AND BEHAVIOUR
Contact Ms Mann:
Email Judy Mann